For this project with Assaf, created for Rebel Perfume, the 3D campaign was developed to express the character and deeper identity of the fragrance through a bold and atmospheric visual language. The direction focused on translating the essence of “rebel” into a cinematic experience, capturing intensity, attitude, and a sense of individuality. Through carefully crafted environments, motion, and composition, the film delivers a layered and meaningful interpretation of the perfume’s vibe. From concept and creative direction to full 3D execution, the work was led to achieve a cohesive and impactful campaign result.