For this project with Laverne, created for the Georgian Rodrigers perfume Loyard Package, the film was developed as a complete creative direction piece built around a poetic, narrative-driven journey. The concept begins from a POV perspective, gazing into a field of stars that gradually form the Laverne identity, leading into the discovery of the Loyard package. A butterfly composed of starlight was introduced as a living element within the scene, bringing movement, elegance, and a sense of beauty to the visual story. The narrative evolves further as the moon transforms into the crescent, connecting the piece to Laverne’s Ramadan campaign and adding a deeper cultural layer to the film. From concept and storytelling to visual direction and full 3D execution, every stage was led to deliver a cohesive and immersive cinematic experience.